brand-consumer relationships
We don’t simply own products; we have relationships with them. Intimate ones at that. We are in a state of courtship with every brand in existence. Each of them wants to be a part of our lives, and each wants love in return. Thinking about our relationships with particular products and brands in the same way that we think about interpersonal relationships yields interesting insights. When we decide to bring a person or product into our lives, we must first evaluate our options. The criteria we use to decide whether we love, hate or are indifferent to another person are the same we use to judge a product or brand.
via Smashing Magazine.
iPads in the afterlife
iPad 2 shortage has spread to the afterlife as Chinese families in Malaysia rush to buy paper replicas of the popular new gadget to burn for their dead as part of a centuries-old rite.
During the Qingming festival, also known as the tomb sweeping festival, Chinese communities in Asia honor their ancestors by burning fake money or replicas of luxury items such as flashy cars and designer bags.
The festival, which stems from Confucian teachings of loyalty to family and tradition, is also celebrated widely among the Chinese in Malaysia, who make up a quarter of the 28 million people in the mostly Muslim but multicultural country.
"Some of my customers have dreams where their departed relatives will ask for luxury items including the iPad 2," said prayer item shopkeeper Jeffrey Te as he filled cardboard chests with fake money at his shop on the outskirts of the capital.
"I can only offer them the first iPad model," he added, pointing to shelves stocked with the gadget along with paper iPhones and Samsung Galaxy Tabs.
Te shipped in 300 iPad 2 replica sets from China for the Qingming festival, which has just flown off the shelves and left him struggling to meet demand -- a scenario Apple Inc also faces.
In Te's shop, the first and second generation paper iPads sell at a dollar for 888 gigabyte capacity, an auspicious number in Chinese culture. A basic 16 gigabyte iPad for the living costs $499.
For some Chinese, technological gadgets will not be part of the shopping list for their dead relatives.
"They belong to the older generation. If you give all these so-called iPads, they don't know how to use it," said Thomas Soong, 61, as he set fire to a pile of fake money at his grandmother's grave on the fringes of the Malaysian capital.
via Reuters.
dead or alive?
THE YOUNG MAN HAD FALLEN OFF A CLIFF WHILE HIKING. Now he was in a coma. His doctors in Stanford’s intensive care unit determined that he had suffered massive, irreversible brain damage and would never make a meaningful recovery. His parents, who knew their son would not have wanted to remain in the zombie-like limbo afforded by a mechanical ventilator, decided to withdraw life support. They also wanted to donate his organs. “It was an incredibly altruistic gesture in the midst of a tragedy,” recalls Carlos Esquivel, MD, PhD, chief of Stanford’s Transplantation Division, of the seven-year-old case.
But Esquivel also recognized that organ donation helps many parents cope with their grief over the loss of a child. So he was upset when David Magnus, PhD, director of the Stanford Center for Biomedical Ethics, arrived at the scene to inform the transplant team that the procedure could not go forward. “It was just the thought that we couldn’t fulfill the parents’ wishes,” Esquivel says.
Magnus, who is occasionally summoned to the hospital to advise doctors on end-of-life issues, including the advisability of organ donation, recalls the scene as “very tense.” At the time, Stanford permitted the removal of organs only from voluntary living donors — a mother donating a kidney to her daughter, for example — and from non-living donors whose deaths were based on the loss of all brain function. But this young man’s brain stem was still active, albeit barely, so donation was not an option.
edith piaf
Her desire for love was insatiable, impossible; she simply asked too much of it.
Of course it was this yearning that permeated her voice and immortalized it. As one collaborator, the lyricist Henri Contet, put it, "Words and music are her beloved slaves. Miraculously they submit because of her passion. She loves them as much as the earth loves rain….She sleeps with her songs, she warms them, she clasps them to her….They possess her." During the triumphant years of her apotheosis she tore the heart out of her listeners...
hmm...
Were the ancients in the habit of reading silently, or did they normally read out loud? Three weeks ago, discussing certain famous passages in St Augustine's Confessions, I mentioned that St Ambrose's habit of silent reading was clearly unique to him and a novelty to Augustine when he encountered it in Milan. Soon afterwards I received a letter from Myles Burnyeat of All Souls, Oxford. "I fear," says Professor Burnyeat, "you are one of numerous victims of a widespread myth, a serious misreading of Augustine. Since it has been a minor mission in my life to combat this myth, I take the liberty of enclosing two articles designed to set the record straight."
via The Guardian.
secret fears of the super-rich
THE OCTOBER 2008 issue of SuperYacht World confirmed it: money cannot buy happiness. Page 38 of “the international magazine for superyachts of distinction”—if you have to ask what it takes for a yacht to qualify as “super,” you can’t afford to be in the showroom—presented the Martha Ann, a 230-foot, $125 million boat boasting a crew of 20, a master bedroom the size of my house, and an interior gaudy enough to make Saddam Hussein blush. The feature story on the Martha Ann was published just as the S&P 500 suffered its worst week since 1933, shedding $1.4 trillion over the course of the week, or about 2,240 Martha Anns every day. Still, one of the captions accompanying the lavish photos betrayed the status anxiety that afflicts even the highest echelons of wealth. “From these LOFTY HEIGHTS,” the caption promised, “guests will be able to look down on virtually any other yacht.” Virtually any other yacht! One imagines the prospective owner wincing at this disclaimer, pained by the knowledge that the world would still contain superyachts more super than his own, that at least one gazillionaire in Saint-Tropez harbor would likely be able to peer over his gunwales and down at the Martha Ann. The lesson that Mammon is a false or inadequate god goes back a long way, and a glossy spread in SuperYacht World is just one place to relearn it. Another is Boston College’s Center on Wealth and Philanthropy, which since 1970 has minted a diverse array of studies of the wealthy. For four years, the Gates Foundation has supported an effort by the center to determine exactly how the American wealthy think and live—and in particular how, when, and to what degree they make the shift from accumulating fortunes to giving them away philanthropically. (The John Templeton Foundation, which is concerned with spiritual matters, kicked in additional funding to study correlations between wealth, philanthropy, and religion.) The project has produced one of the most remarkable documents in the center’s history: a survey that invited the very rich to write freely about how prosperity has shaped their lives and those of their children. From the anonymity of their home computers, the respondents wrote anything from a few words to a few pages, volunteering not only their net worth and sources of wealth but also their innermost hopes, fears, and anxieties.
The responses, which run to 500 pages and fill three plastic binders on the fifth floor of Boston College’s McGuinn Hall, constitute what the center’s director, the sociologist Paul G. Schervish, calls “an extraordinary sample of confession, memoir, and apologia” from the super-rich. (The researchers admit that this sample is not representative, being inevitably skewed toward those wealthy people who are willing to offer their confessions to a computer screen.) Roughly 165 households responded, 120 of which have at least $25 million in assets. The respondents’ average net worth is $78 million, and two report being billionaires. The goal, say the survey’s architects, was to weed out all but those at or approaching complete financial security. Most of the survey’s respondents are wealthy enough to ensure that in any catastrophe short of Armageddon, they will still be dining on Chateaubriand while the rest of us are spit-roasting rats over trash-can fires.
The results of the study are not yet public, but The Atlantic was granted access to portions of the research, provided the anonymity of the subjects was strictly maintained. The center expects to present the full conclusions gradually at upcoming conferences and to publish them over the next several months. The study is titled “The Joys and Dilemmas of Wealth,” but given that the joys tend to be self-evident, it focuses primarily on the dilemmas. The respondents turn out to be a generally dissatisfied lot, whose money has contributed to deep anxieties involving love, work, and family. Indeed, they are frequently dissatisfied even with their sizable fortunes. Most of them still do not consider themselves financially secure; for that, they say, they would require on average one-quarter more wealth than they currently possess. (Remember: this is a population with assets in the tens of millions of dollars and above.) One respondent, the heir to an enormous fortune, says that what matters most to him is his Christianity, and that his greatest aspiration is “to love the Lord, my family, and my friends.” He also reports that he wouldn’t feel financially secure until he had $1 billion in the bank.
via The Atlantic.